Nintendo’s been doing a bit of digging and it turns out it’s already won the console wars. If we’re only talking about the ladies, that is. A whopping 80% of American female primary gamers (the person who primarily uses the console rather than the occasional dabblers) do their thing on the Wii, which we see as a clear indication to the graphics-obsessed Xbox 360 and PS3 developers that women prefer their games to be fun to play, rather than just look at. Maybe if we also stopped dressing female characters in swimsuits, they’d find non-Wii games relatable too — that’s just a guess though, probably wrong.
Nintendo Wii has lion’s share of female console gamers originally appeared on Engadget on Fri, 27 Nov 2009 06:58:00 EST. Please see our terms for use of feeds.
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The NPD has released its US video game industry figures for October, which reveal that total monthly revenue from hardware, software and accessories among all manufacturers fell to $1.07 billion, constituting a 19 percent drop from what the American gamer spent over the same period last year. After being toppled from its chart-leading ways in September by a price cut-boosted PS3, the Wii has regained its sales throne by chopping $50 off its own entry fee, making itself buoyant in the US, if not the world. The PS3’s own sales have suffered a slump after the September euphoria, while the 360 is still wearing the dunce cap in third place. Microsoft’s response has been to keep banging that drum about being the only console to show year-to-date growth, but when you’re selling less than half as many consoles as Nintendo, you have to grasp at whatever straws are nearby. Speaking of Nintendo, its DS sales so far this year have continued at such a rate as to threaten its own 2008 hardware sales record — set by the Wii — with ten million units sold. So there you have it: Sony fails to maintain its September lead, Nintendo keeps churning, and Microsoft keeps hoping for better times ahead. Full list of figures after the break.
Continue reading NPD: Wii reclaims lead in US sales, but console gaming market shrinks by a fifth
Filed under: Gaming, Handhelds
NPD: Wii reclaims lead in US sales, but console gaming market shrinks by a fifth originally appeared on Engadget on Fri, 13 Nov 2009 11:23:00 EST. Please see our terms for use of feeds.
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