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You know, we’ve been pretty skeptical about the whole “fit” part of the “Wii Fit” phenomenon, and for good reason: as studies have shown, the health benefits of gaming, whether you’re sitting, standing, or faux-bowling, are minimal at best. Still, for a number of consumers at home and abroad, the game conjures up notions of leading an active lifestyle. So perhaps it is no surprise, as the Telegraph reports, that Britain’s National Health Service is using it to promote its Change4Life initiative — even going so far as to allow the company to append the Change4Life logo on its upcoming Wii Fit Plus release. And how about those who cry foul — specifically, those who point out that the deal includes Nintendo shelling out money to help promote the NHS-funded program. See how one might get the idea that this is a “pay to play” affair? To the government’s credit, it does stress that it’s endorsing an exercise, not a video game system. “Active video games, where kids need to jump up and down or dance about as part of the game, are a great way to get kids moving,” a spokesperson said. Rob Saunders, the British spokesman for Nintendo, had this to say: “If you are worried about your bingo wings or your flabby bum, the game will give you specific exercises to target those areas.” Bingo wings? Flabby bums? Why didn’t you say so in the first place?

[Via Yahoo]