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Nintendo’s Iwata muses about Kindle-like business model for future handheld

Published by Donald Melanson on Oct 30, 2009

You may simply be able to chalk this one up to some freewheeling speculation and rumination, but Nintendo CEO Satoru Iwata went pretty far out on a limb in talking about the future of the company during a recent sit-down with the Financial Times, and indicated that Nintendo may just be looking outside the gaming industry for a little inspiration. Apparently, Iwata is intrigued by the Kindle “because it’s a new business model in which the user doesn’t bear the communications cost,” which he says wouldn’t “fit Nintendo customers because we make amusement products.” He did go on to note though, that “in reality, if we did this it would increase the cost of the hardware, and customers would complain about Nintendo putting prices up,” but said that “it is one option for the future.” At the same time, however, Iwata also seemingly downplayed the short-term potential for download-only games, saying that he thinks “it will take quite a long time” for the industry to shift to them — although he did hedge his bets somewhat by pointing out how unpredictable the games business is.